Revolutionise Online Donations




When people read about causes they care about they are driven to want to take action. However, taking action is not easy. More often that not, readers don’t know what charities are available and which will have the largest impact. Even if they did find a cause, the process of supporting a charity, whether by donating or signing a petition, is often long and complicated.

Even if a reader does their own research, chooses a charity, and finds the charity’s online donation portal, research tells us that there is a 79% drop off rate. The result: fewer people taking charitable action online.

Charities do amazing work but many of them are struggling to adjust to a world where an increasing amount of content is consumed online. At the same time, a new generation of potential donors are bombarded with emotive content but are still left searching for the best ways to make a positive difference.




We are moving the charity sector into the digital age by allowing people to take meaningful action the moment they read about something. We want to revolutionise online giving, making it faster, simpler and safer to take action.

Our artificial intelligence technology embeds an interface into online content that allows one to donate or sign a petition in three easy steps without leaving the page. Donaco streamlines the process of taking action online allowing people to devote more time to the things that matter.

By allowing charities to receive funding on third party sites, Donaco creates a whole new, previously unexploited revenue channel for charities. Donaco requires no upfront cost and is simple and easy to integrate into any website. Eventually, we hope to reach a position where our artificial intelligence technology contextually recommends the most effective charitable action based on the reader and the given article.

Our technology helps people take meaningful action about causes they care about while also providing charities with the support they deserve to have a greater impact at no upfront cost. But for this to work, we need your help!



  • Environment

  • Animals

  • Children

  • Health

  • Rights

  • Communities

  • Culture

  • Social Welfare

  • Spirituality

  • Humanitarian Aid





The application deadline has now passed and the team is now being recruited from the applicants.




We are currently a team of three Imperial graduates with over 10 years of experience developing deep analytical and user predictive technologies and exposure to the not-for-profit and media sectors. Most importantly, we have a team of determined, young people trying to drive positive change.

We are supported by Imperial College London and have won awards including the Microsoft Imagine Cup. We have already partnered with charities as large as UNICEF for our first launch!




The application deadline has now passed and the team is now being recruited from the applicants.